| MTV3 MAX | |
|---|---|
| Launched | 1 November 2006 |
| Owned by | MTV Oy |
| Audience share | 1.0% (2009, [1]) |
| Slogan | Miesten etuoikeus! ("Men's privilege!") |
| Country | Finland |
| Replaced | MTV3+ (November 2002 - November 2006) |
| Sister channel(s) | MTV3 Sub AVA MTV3 Fakta MTV3 Sarja MTV3 Scifi MTV3 Leffa MTV3 Juniori MTV3 Komedia |
| Website | www.mtv3.fi/max |
| Availability | |
| Terrestrial | |
| Digital terrestrial | Channel 40 |
| Cable | |
| Welho | Channel 166 |
| DNA | Channel 13 |
MTV3 MAX is a Finnish pay television channel owned and operated by MTV3. The channel started broadcasting in November 2006 and was originally dedicated to F1 coverage.
Contents |
In November 2002, MTV3 announced the launch of an digital-only channel named MTV3+ for broadcasting mobile games and soap opera re-runs. They were granted a terrestrial minilicense and most of Finland's cable operators carried it.
The channel got a full license in January 2004 and with its possibilities, Formula 1, ice hockey's SM-liiga, Finnish Floorball League, boxing, ski jumping, alpine skiing and some other sports broadcasts were added to the channel's programming. But at the same time, the channel partially turned into a pay-tv channel with a one-time fee of 20€ (for Formula 1 & SM-liiga, there was also an extra fee of 70€ each). MTV3 used the old minilicense of MTV3+ to create another channel, MTV3+ Extra, which showed overtime periods of SM-liiga matches.
The channel didn't only focus on sports: also movies, court sessions and live coverage of reality series were added, while the most notable broadcast was the Tony Halme drug trial in 2004.
On 1 November 2006, 4 years from the channel's beginning, MTV3+ was quit with a very small notice of 28 hours. The channel got replaced by four new pay-tv channels, MTV3 MAX, MTV3 Fakta, Sub Leffa and Sub Juniori.